Taking it to the bank. 

Our banking experience suggests a certain level of financial acumen. Unfortunately, that is not the case.

What started as an Ameriana Bank interior design, marketing and advertising project, became a First Merchants 'transition' about halfway through construction of the new Broad Ripple branch. In any case, Debi Keay at Skeleton Crew, Harlow Company and photographers, Greg Whitaker and Amanda Reynolds made the new branch feel right at home.

INSPIRING CUSTOMERS WITH A WELCOMING VIBE.

This new branch prototype ‘brings a fresh and inspiring perspective to the future of preserving and growing wealth, as well as inspiring entrepreneurs far beyond just their money,’ according to Ruth Kapcia, Director of Retail Experience at Weber Marketing.

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