Branding for a Mid-century modern masterpiece.

And I swear to God, this is our best seminary work ever.

Christian Theological Seminary was designed by acclaimed architect Edward Larrabee Barnes in 1966. It is the high modernist aesthetic distilled to a poetic geometry of light, transparency and reflection. In 2011, Harlow Company was tasked with creating a transitional brand design that preserved aspects of the seminary's legacy.

Brand explorations